SCATOLIFICIO IVI

Scatolificio IVI is an established family-run business operating in north-east Italy. Their professional approach, which is as efficient for the client as it is sustainable for the planet, is a fundamental pillar of the packaging business, but it needed to be communicated externally. In collaboration with the communication and design studio Jonny Mole, we listened to the client's real needs and designed an efficient, bespoke solution.

Scatolificio IVI's potential was not being communicated effectively: the sales department, while impeccable, was unable to bridge the gap between the company and the multitude of potential clients in the surrounding 20-25 km radius. The product is excellent, as are the brand's ideas for customizing it according to their clients' requests. The challenge was therefore to spread the brand name by speaking to a very specific target audience.

After precise alignment with the sales department, we developed a granular and efficient communication strategy designed to engage target users such as merchants who also sell online, as well as fashion, wine, or cosmetics e-commerce brands and businesses. Whether the packaging provided by Scatolificio IVI was needed for a sportswear e-commerce site or a dropshipping logistics service, we generated 20 leads in about a month and a half through Meta advertising campaigns, where each piece of content was customized for a specific audience with a specific need.

Scatolificio IVI already had everything it needed to attract new clients: the quality of the product and the company's focus on sustainability have always been examples of virtuous management. What was missing was the widespread reach they needed. We therefore worked on highly segmented campaigns for specific targets and markets, obtaining 20 qualified leads in about 50 days. Several of these leads are now regular clients.